email anomalies

I recieved yesterday an email that was a tad demeaning.

It came from BA - who have a patchy record of emailing me in the past.  Previous highlights have included offers that couldn't be linked through to (when I actually wanted to take up the offer) and the need to complain in writing about email issues.  Yes that one was true and they only guarantee a response in 28 days.

And it isn't as if I am an unknown person to them. I ahve been an exec card member of the most basic kind for many years. And so this brings me back to yesterday's email.

The title of the email was:
"Mr Sample, boost your BA Miles with British Airways and Avis".

Put simply, they forgot my name!

Since my colleague got an identical email a little earlier in the day it clearly wasn't that they got my name wrong - someone didn't spot that the data merge had gone wrong.
BA obviously are not the only organisation with email issues.

With this in mind I suggest you read this article by Evan Schulman which sums up a lack of attention to detail with some emailers or possibly a lack of testing in the budget. - This is one of the classics:

"The ROI That You Can’t Afford”.

A click revealed what they had intended to say

“The ROI That You Can’t Afford To Miss"